Horizn Studios sought a sustainable alternative to resource-heavy campaign production. We developed a generative campaign system that algorithmically recombines existing digital assets, creating endlessly adaptable visuals with minimal resource use. Conceived as a scalable system rather than a single execution, it embeds sustainability structurally into the brand’s communication. Role: Creative Technology

Deutsches Rotes Kreuz — It’s a Match Blood donation is essential, yet communication around it is often abstract. For the German Red Cross, we translated the idea of matching (blood type ↔ person) into real encounters and authentic stories. The campaign used clear visuals and human storytelling to create lasting awareness and emotional connection. Role: Creative Direction · Campaign Concept · Storytelling Result: A sustainable awareness campaign with strong recognition, emotional proximity, and lasting social impact.

KMB Creative — Sustainable Web Experience Sustainability in digital environments is often communicated but rarely measurable. For KMB Creative, we developed a resource-efficient website built on optimized architecture, reduced data load, and restrained design. The result: a high-performance digital experience where ecological responsibility becomes a core quality of modern brand leadership. Role: Strategic Concept · UX & Creative Direction · Implementation

FC St. Pauli — Content-First Digital Platform FC St. Pauli is one of the most distinctive brands in German professional football, defined by strong values, community spirit, and rich editorial output. The challenge was to translate this identity into a platform where content, editorial voice, and community engagement coexist beyond the logic of a traditional club website. We transformed the ecosystem into a content-first platform with clear editorial architecture, structured formats, and a consistent brand tone. Role: Creative Direction · UI UX Design

Merck — Digital Basics App Merck developed “Digital Basics,” an iOS app and web platform created with the Digital Office and BT to align employees worldwide on key digital topics. The knowledge hub clarifies terms like Digital Marketing, Data Science, and emerging technologies. Initially part of development programs, it expanded company-wide to make digital understanding accessible, structured, and future-ready for everyone.

For DEBA, we delivered the complete digital experience — from strategic concept and visual identity to UX design and technical implementation. A bold geometric system, strong typography, and modular architecture create a distinctive, scalable platform. The result is an expressive, device-optimized website that translates brand attitude into a coherent, immersive digital presence.

Selected works & collaborations 2003 — 2024 more here